Wow Google is awesome
So, in class lately we have been talking about innovative ways Google uses advertising to generate revenue. I still found it hard to connect this information to solid numbers... as in, how does searching for a picture of Britney Spears make any money for Google? Well, I read an interesting article that helped put that exactly into perspective.
I found the article through the Modern Marketing blog. They stated that Google has made $2.25 BILLION dollars in their first quarter simply based on their AdSense program. Numbers like this blow my mind to the point that I expect Dr. Evil to be holding a pinky to his mouth. Google has become a $10 billion company, growing at an average rate of 80 percent.
The craziest thing... they have margins nearing the 50 percent range. So where is all this money going? That's what I'd like to know. Who would have thought that helping people find things would be a $10 billion business plan. Next time I'm at the grocery store I am going to make sure to point out the pickles to the old lady that asks.
posted by Scott @ 6:21 PM
3 Comments:
and this is why they now fear Microsoft, who will likely move into this space!
I agree - that's amazing that a simple search formula can make over a thousand people instant millionaires. It just goes to show you that some of the simplest things can be the best things. It's also interesting that they can make so much money on adsense, since I myself have only clicked on their adsense banners maybe once or twice ever. I guess there are people out there that do it all the time though.
Good luck helping Mrs. Robinson find her pickles. I mean, she'll probably give you a few billion dollars for it.
google is awsome. i cant beleive they made that much in the first quarter. i wish. thats amazing
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