Loocsixela... again? ENOUGH ALREADY!

Try as I might, I did not succeed in winning the loocsixela prize. As you may remember, loocsixela was the word made up by our professor to test search engine optimization techniques. Here I thought I was all savvy and would be able to master the way Google worked, however I was greatly mistaken as I finished somewhere around the 20th result (at least I made the first page), despite all my efforts. We had a guest skype speaker this past Wednesday in class that helped make sense of this mess known as Google and how to increase page ranking. Some techniques involved focusing around certain keywords, much like our loocsixela, and embedding that keyword throughout the page. Places to embed include in the page's title, meta tags, headers, content, and usage frequency throughout the page.

OK that's great, but what happens when you pick a word that nobody searches for? Well, Dave had an answer for that too. He told us about Overture, which is a really cool way to find out what people are searching, so you can better design your tags and be sure your message is heard.

Now, variation exists between what is important depending on where you are searching. Try searching loocsixela in Google and you will find me around #20... however, do the same search in Yahoo!, and guess who's #1? That would be me. ***Note: This has changed since I've posted, last I've checked I was at #4***
I also am listed as #2 when searched through MSN. Therefore, back me up here people; aren't I at least entitled to a consolation prize? Alex, get on that. For now, I will give myself a digital ribbon, and a pat on the back.