Craig: a man with one eye in the land of the blind

I say this title as a joke mostly, because Craig does some amazing work in his blog. I have always used Craig as a reference for posts for a few reasons. 1: he is a personal friend of mine. 2: He is damn hilarious, and pretty good at this whole blog writing thing. 3: It seems like every time I check to post about someone else's blog, either nobody has written anything interesting, or written ANYTHING AT ALL. Therefore, Craig in my eyes in the man with one eye in the land of the blind. So Craig, you are truly a gentleman and a scholar... plus you like 24, which immediately places you high on my list.

So, Craig recently made a great post about the lack of advertising spent in instant messanger applications based on aClick-Z article he had read. The article scorns the industry as a whole for not seeing the opportunity knock to reach an incredibly large target demographic. I also liked that the article's main source was JupiterKagan, which gave me a nice little laugh.

As Craig pointed out, instant messaging applications are HUGE in the everyday life of a college student. By not tapping into its full advertising potential, companies are really just hurting themselves. (I also liked Craig's aside about the away messages of a certain group of individuals.)

In closing, as much as I appreciate the insight provided by the article and his post, I would like to salute Craig once again for continually making his blog interesting and actually worth reading.

Cheers.