Dealcatcher.com Presentation

Last Wednesday in class, the founders of Dealcatcher.com came to speak to our class about how they came to be. The company was started by a few University of Delaware students as a way for people to find the best deals on the internet. Their operations began in one of the founder's parents' house, and has since significantly grown, receiving traffic in the 20,000/day range. The most interesting part about their presentation, I found, was their explanation of their newest project, Kolinka. Kolinka is a search engine (currently still in its infancy) in the process of being developed that will search only message boards and forums. The idea is radical and invisionary and can quite possibly take all of the sales clutter out of internet search. As they explained, by searching only forums and message boards, a user searching the keyword "honda transmission problem" would be able to find results more relevant to diagnosing their problem, instead of receiving countless ads for transmission repair specialists. I found it inspiring to see what 2 University of Delaware students with a vision were able to accomplish. It really gave me an insight into the future, as well as an insight into some great online deals....