Diva Marketing- Is Bob Lutz the Wizard of Oz?

Last week in class I had the pleasure of hearing a Skype presentation from Toby Bloomberg from Diva Marketing Group. She shared some very interesting insights about different marketing strategies seen in companies today, and the recent surge of the use of blogging to advertise. One of the largest users of blogs, she explained, was General Motors' chair Bob Lutz. During the presentation, she gave credit to GM and Lutz for making a solid effort to connect to its customer base and notify the public as to what is going on in the company.


However, I was reading through Toby's Diva Marketing Blog when I discovered an interesting post she made on Monday about Lutz and other CEO types using blogs. In her post, she questions whether or not Lutz is truly behind the blogging, and even makes reference to the Wizard of Oz's "man behind the curtain."
No matter who is behind it, blogging is clearly the future of advertising- I believe Toby and myself see eye to eye on that. In fact, Lutz (or whoever is behind the curtain) earned GM the PR Innovation Award for 2006 according to Toby. So who's ever behind that curtain, they best keep it up.